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dodge durango floor mats
Skip itSoft demand (-18.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Good$103.09avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Okay$29.16–$189.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Review moat
Okay3,635.05avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 54K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.7%90-day search growth — must beat 0% to launch