47
deicer
Skip itSoft demand (-96.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$21.00avg listing price — sweet spot $15–$100
Price range
Great$5.82–$52.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,529.09avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$179K$179K/yr · 539K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-96.5%90-day search growth — must beat 0% to launch