46
def cleaner
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.07avg listing price — sweet spot $15–$100
Price range
Great$7.90–$82.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great473.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay$241K$241K/yr · 63K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand