54
decked
Worth a lookShows a thin review moat (77 avg reviews), but pricing outside the sweet spot ($527.32 avg) keeps it on the watch list.
Review moat
Incredible77.35avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.6M$1.6M/yr · 457K searches
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$19.82–$1652.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$527.32avg listing price — sweet spot $15–$100
Signals High Price