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daytime running lights
Skip itSoft demand (-24.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$15.36avg listing price — sweet spot $15–$100
Price range
Good$7.18–$34.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad$76K$76K/yr · 156K searches
Review moat
Bad14,342.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Signals High Returns