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dash lights
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.42avg listing price — sweet spot $15–$100
Price range
Okay$5.61–$23.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Review moat
Okay3,928.79avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 197K searches
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand