48
curt
Skip itPrices mostly outside the sweet spot ($13.14–$598.03) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Good$127.39avg listing price — sweet spot $15–$100
Review moat
Good1,090.36avg incumbent reviews — the moat a new listing must climb
Market size
Good$335K$335K/yr · 199K searches
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$13.14–$598.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price