67
cup holder
Launch itA $1.3M/yr market growing +21.2% this quarter with returns at 4.0% — clears our launch bar.
Brand share
Incredible21%top-5 brand share — no brand owns this niche
Competition
Incredible17%top-5 click share — an open shelf
Market size
Great$1.3M$1.3M/yr · 3.4M searches
Avg price
Great$16.54avg listing price — sweet spot $15–$100
Price range
Good$4.45–$44.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.2%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 6% kills the launch gate
Review moat
Okay2,761.61avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale