60
crane
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$900K$900K/yr · 650K searches
Review moat
Good633.69avg incumbent reviews — the moat a new listing must climb
Avg price
Good$157.33avg listing price — sweet spot $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$10.56–$920.52cheapest to priciest tracked listing — scored on the share inside $15–$100