56
coolant
Worth a lookShows a $2.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.0M$2.0M/yr · 1.8M searches
Avg price
Great$20.82avg listing price — sweet spot $15–$100
Price range
Great$10.11–$87.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,786.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand