55
coil
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (1.5%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$74.71avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Market size
Good$841K$841K/yr · 766K searches
Review moat
Good506.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.3%return rate — above 5% kills the launch gate
Price range
Bad$9.16–$357.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale