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clay spray
Worth a lookShows searches that convert (11.9% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$19.36avg listing price — sweet spot $15–$100
Price range
Great$10.33–$29.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+47.8%90-day search growth — must beat 0% to launch
Market size
Good$306K$306K/yr · 133K searches
Review moat
Okay2,106avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand