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clay mitt
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$22.55avg listing price — sweet spot $15–$100
Price range
Great$6.51–$45.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good518.86avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Growth
Good+44.5%90-day search growth — must beat 0% to launch
Market size
Good$442K$442K/yr · 318K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality