50
clay luber
Worth a lookShows searches that convert (11.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.24avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$10.33–$29.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+55.3%90-day search growth — must beat 0% to launch
Market size
Okay$250K$250K/yr · 110K searches
Review moat
Okay2,194.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand