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clay bar
Launch itA $2.3M/yr market growing +33.9% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible$2.3M$2.3M/yr · 1.4M searches
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 6% kills the launch gate
Avg price
Great$16.83avg listing price — sweet spot $15–$100
Price range
Good$8.33–$29.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+33.9%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,597.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality