45
chest protector
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Review moat
Great484.9avg incumbent reviews — the moat a new listing must climb
Avg price
Great$101.50avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Market size
Good$327K$327K/yr · 453K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Bad$45.67–$285.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.4%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale