51
chaps
Worth a lookShows a sweet-spot price point ($82.61 avg), but weak search conversion (1.1%) keeps it on the watch list.
Avg price
Great$82.61avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 1.2M searches
Review moat
Good1,053.98avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Price range
Bad$26.59–$359.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price