47
cat oil filter
Skip itSoft demand (-1.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great185.47avg incumbent reviews — the moat a new listing must climb
Avg price
Great$65.06avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good$24.84–$139.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay$118K$118K/yr · 26K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Signals High Price