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car wax
Launch itA $1.9M/yr market growing +32.8% this quarter with returns at 1.1% — clears our launch bar.
Market size
Great$1.9M$1.9M/yr · 1.4M searches
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great$19.87avg listing price — sweet spot $15–$100
Price range
Great$7.02–$72.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Growth
Good+32.8%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,759.76avg incumbent reviews — the moat a new listing must climb