51
car freshies
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.30avg listing price — sweet spot $15–$100
Market size
Good$322K$322K/yr · 764K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.13–$23.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Review moat
Bad6,729.81avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand