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car compass
Worth a lookShows beatable incumbent ratings (3.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.2★avg incumbent rating — lower means beatable quality
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$19.50avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Review moat
Great307.23avg incumbent reviews — the moat a new listing must climb
Price range
Great$3.91–$93.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Market size
Okay$184K$184K/yr · 332K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale