45
cable lube
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.38avg listing price — sweet spot $15–$100
Price range
Good$6.69–$31.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,426.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$42K$42K/yr · 45K searches