61
butyl tape
Worth a lookShows searches that convert (9.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.36avg listing price — sweet spot $15–$100
Growth
Great+61.4%90-day search growth — must beat 0% to launch
Market size
Good$735K$735K/yr · 452K searches
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$4.38–$37.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,302.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality