47
bullseye
Skip itBrand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$58.07avg listing price — sweet spot $15–$100
Price range
Great$9.94–$122.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good$476K$476K/yr · 408K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad5,049.5avg incumbent reviews — the moat a new listing must climb
Signals High Price