54
bug deflector
Worth a lookShows beatable incumbent ratings (3.9★), but weak search conversion (0.7%) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Incredible86.18avg incumbent reviews — the moat a new listing must climb
Avg price
Great$71.42avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.47–$136.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$419K$419K/yr · 826K searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale