44
brake fluid
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Good$741K$741K/yr · 701K searches
Review moat
Okay1,500.6avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Avg price
Okay$9.91avg listing price — sweet spot $15–$100
Price range
Okay$5.68–$19.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand