40
black ice spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.62avg listing price — sweet spot $15–$100
Price range
Okay$9.00–$17.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,548.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$59K$59K/yr · 57K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand