45
aroma 360 car diffuser
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$35.91avg listing price — sweet spot $15–$100
Price range
Great$12.63–$66.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good583.7avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.1%90-day search growth — must beat 0% to launch
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$42K$42K/yr · 71K searches
Brand share
Bad96%top-5 brand share — brand-locked demand