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921 led bulb
Skip itSoft demand (-10.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.76avg listing price — sweet spot $15–$100
Market size
Good$496K$496K/yr · 432K searches
Price range
Good$5.48–$27.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,083.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.0%90-day search growth — must beat 0% to launch