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Skip itSoft demand (-35.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$60.06avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good$14.00–$129.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good671.35avg incumbent reviews — the moat a new listing must climb
Market size
Okay$232K$232K/yr · 53K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-35.9%90-day search growth — must beat 0% to launch
Signals High Price