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4runner floor mats
Skip itSoft demand (-22.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$115.60avg listing price — sweet spot $15–$100
Review moat
Okay3,199.06avg incumbent reviews — the moat a new listing must climb
Price range
Okay$33.75–$237.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 39K searches
Growth
Bad-22.8%90-day search growth — must beat 0% to launch