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3157a bulb
Skip itSoft demand (-13.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.42avg listing price — sweet spot $15–$100
Price range
Okay$7.18–$22.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$191K$191K/yr · 116K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad8,170.88avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-13.1%90-day search growth — must beat 0% to launch