40
315/35/20
Skip itPrices mostly outside the sweet spot ($108.27–$489.03) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good884avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$245.60avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$84K$84K/yr · 53K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$108.27–$489.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price