45
305/35/20
Skip itPrices mostly outside the sweet spot ($121.15–$570.61) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good674.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay$182K$182K/yr · 49K searches
Avg price
Okay$270.88avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$121.15–$570.61cheapest to priciest tracked listing — scored on the share inside $15–$100