56
275/60r20
Launch itA $985K/yr market growing +0.9% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great341.32avg incumbent reviews — the moat a new listing must climb
Market size
Great$985K$985K/yr · 659K searches
Competition
Great38%top-5 click share — an open shelf
Avg price
Okay$271.72avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$109.22–$774.94cheapest to priciest tracked listing — scored on the share inside $15–$100