50
275/40/20
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($97.45–$535.45) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Good701.16avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$285K$285K/yr · 92K searches
Avg price
Okay$217.74avg listing price — sweet spot $15–$100
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$97.45–$535.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price