46
255/35/18
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good627.3avg incumbent reviews — the moat a new listing must climb
Avg price
Good$147.38avg listing price — sweet spot $15–$100
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$51K$51K/yr · 49K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$74.25–$353.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price