40
245/35/20
Skip itPrices mostly outside the sweet spot ($75.83–$331.86) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good984.11avg incumbent reviews — the moat a new listing must climb
Avg price
Good$148.09avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Market size
Okay$144K$144K/yr · 59K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$75.83–$331.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price