57
235/60r18
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great314.53avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Market size
Good$648K$648K/yr · 346K searches
Avg price
Okay$181.79avg listing price — sweet spot $15–$100
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$84.37–$542.13cheapest to priciest tracked listing — scored on the share inside $15–$100