51
215/70r16
Worth a lookShows low returns (0.1%), but weak search conversion (0.6%) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Good555.36avg incumbent reviews — the moat a new listing must climb
Avg price
Good$161.73avg listing price — sweet spot $15–$100
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 77K searches
Price range
Bad$62.70–$368.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale