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215/55r17 tires
Launch itA $1.4M/yr market growing +7.1% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 473K searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good$147.16avg listing price — sweet spot $15–$100
Review moat
Good1,295.93avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$63.15–$344.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price