41
215/40/18
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great181.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$150.75avg listing price — sweet spot $15–$100
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$64.67–$322.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$50K$50K/yr · 36K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale