51
205/65r15
Worth a lookShows low returns (0.4%), but weak search conversion (1.3%) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great436.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good$126.00avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Market size
Okay$184K$184K/yr · 111K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$49.38–$289.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Price