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2025 chevy equinox floor mats
Skip itSoft demand (-2.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$92.03avg listing price — sweet spot $15–$100
Review moat
Good593.91avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$48.98–$173.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$137K$137K/yr · 44K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Signals High Price