35
2024 honda pilot all weather floor mats
Skip itSoft demand (-28.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Good547.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good$130.94avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad$99K$99K/yr · 22K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$82.98–$196.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.7%90-day search growth — must beat 0% to launch