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2018 toyota rav4 headlight bulb
Skip itSoft demand (-32.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.30avg listing price — sweet spot $15–$100
Price range
Great$10.95–$62.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,118.12avg incumbent reviews — the moat a new listing must climb
Market size
Bad$59K$59K/yr · 42K searches
Returns
Bad8.5%return rate — above 5% kills the launch gate
Growth
Bad-32.0%90-day search growth — must beat 0% to launch