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2017 subaru outback wiper blades
Skip itSoft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.91avg listing price — sweet spot $15–$100
Price range
Incredible$20.09–$74.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad9,735.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 37K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-29.0%90-day search growth — must beat 0% to launch