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2013 ford explorer key fob
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.58avg listing price — sweet spot $15–$100
Price range
Great$6.22–$99.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good680.94avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 60K searches