36
2012 honda pilot headlights
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible42.8avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good$111.68avg listing price — sweet spot $15–$100
Price range
Good$26.36–$174.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$48K$48K/yr · 29K searches