36
2011 honda pilot headlights
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible88.35avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good$114.13avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$26.36–$226.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 19K searches